The handbook of strategic public relations & integrated communications /

Guardado en:
Detalles Bibliográficos
Otros Autores: Caywood, Clarke L., 1947-
Formato: Libro
Lenguaje:Inglés
Publicado: New York : McGraw-Hill, c1997.
Materias:
Public relations.
Communication in management.
Communication in marketing.
Acceso en línea:Publisher description
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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050 0 0 |a HM263  |b .H317 1997 
082 0 0 |a 658.4/5  |2 20 
245 0 4 |a The handbook of strategic public relations & integrated communications /  |c [edited by] Clarke L. Caywood. 
260 |a New York :  |b McGraw-Hill,  |c c1997. 
300 |a xxvi, 574 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Twenty-first century public relations : the strategic stages of integrated communications / Clarke L. Caywood -- Career paths in public relations / Jean Cardwell -- The unseen power : a brief history of public relations / Scott M. Cutlip -- The role of research in public relations strategy and planning / Anders Gronstedt -- Global and local media relations / Matthew P. Gonring -- Broadcast media relations / John A. Bace -- 
505 0 |a Integrated marketing public relations / Thomas L. Harris -- Investor relations for shareholder value / Nancy A. Hobor -- Labor relations : union-management relations and negotiations / Mary C. Moster, Terence Franklin -- Connecting with consumers / Lisa Fortini-Campbell -- Strategic uses of corporate philanthropy / John A. Koten -- Issues management : managing trends through the issues life cycle / Raymond P. Ewing -- A strategic approach to crisis management / Kurt P. Stocker -- 
505 0 |a Environmental issues in public relations : a matter of credibility / Susan Croce Kelly -- Media transformation and the practice of public relations / Kevin A. Clark -- Managing a diverse workforce in a changing corporate environment / Marilyn Laurie -- Maintaining effective client-agency partnerships / David R. Drobis, John W. Tysse -- Ethical implications of corporate communications / Cornelius B. Pratt, Kihyun Shin -- Making the CEO the chief communications officer : counseling senior management / John D. Graham -- 
505 0 |a Excellence in public relations / Larissa A. Grunig -- The role of public relations in mergers and acquisitions / Stan Sauerhaft -- Public relations in the food and beverage industry / Richard L. Nelson -- Image management through public relations in the insurance industry / Robert E. Gorman, James M. Dudas -- Public relations and the pharmaceutical industry / Elliot S. Schreiber -- The personal care products industry and public relations / Leah Landolfi -- 
505 0 |a Marketing and communications in the management consulting industry / James E. Murphy -- The role of public relations in the hospitality industry / John Wallis -- Public relations for high-technology industries / Michael Shore -- A practical guide to sports marketing and public relations / Steven H. Lesnik, Howard Schacter -- Public relations and communications in the publishing industry / Jackie Saunders Goettsch -- Harmonizing the healthcare message / Richard T. Cole -- Public relations in government / Brent Baker -- 
505 0 |a Public relations and communications for nonprofit organizations / Ray Boyer -- Public relations and communications for associations / Richard L. Hanneman -- Changing your own behavior to enhance behavioral results / Kerry D. Tucker, Larry Nuffer -- The value of effective speechwriting / Lee W. Huebner -- Clear writing for public relations practitioners / George Harmon -- The big idea : creativity in public relations / Sandra E. Moriarty -- The future of integrated communications and public relations / Clarke L. Caywood. 
650 0 |a Public relations. 
650 0 |a Communication in management. 
650 0 |a Communication in marketing. 
700 1 |a Caywood, Clarke L.,  |d 1947- 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/description/mh022/96036234.html 

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