Marketing management : analytic exercises for spreadsheets /
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
San Francisco, Calif. :
Scientific Press,
c1993.
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| Edición: | 2nd ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Notas: | "Formerly titled: Marketing management: analytic exerices with Lotus 1-2-3."--T.p. verso. "Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii. |
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| Descripción Física: | xvii, 238 p. : ill. ; 24 cm. + 1 computer disk (5 1/4 in.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0894262386 (with 5 1/4" disk) 0894262394 (with 3 1/2" disk) 0894262378 (with Macintosh disk) |