|
|
|
|
| LEADER |
01476cam-a2200349Ia-4500 |
| 001 |
990000271570204151 |
| 005 |
20180214133430.0 |
| 008 |
940307s1993----caua-----b----000-0-eng-d |
| 020 |
|
|
|a 0894262386 (with 5 1/4" disk)
|
| 020 |
|
|
|a 0894262394 (with 3 1/2" disk)
|
| 020 |
|
|
|a 0894262378 (with Macintosh disk)
|
| 035 |
|
|
|a (OCoLC)000027157
|
| 035 |
|
|
|a (udesa)000027157USA01
|
| 035 |
|
|
|a (OCoLC)990000271570204151
|
| 040 |
|
|
|a TPA
|c TPA
|d OCL
|d U@S
|
| 049 |
|
|
|a U@SA
|
| 050 |
|
4 |
|a HF5415.13
|b .L53 1993
|
| 100 |
1 |
|
|a Lilien, Gary L.,
|d 1946-
|
| 245 |
1 |
0 |
|a Marketing management :
|b analytic exercises for spreadsheets /
|c Gary L. Lilien.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a San Francisco, Calif. :
|b Scientific Press,
|c c1993.
|
| 300 |
|
|
|a xvii, 238 p. :
|b ill. ;
|c 24 cm. +
|e 1 computer disk (5 1/4 in.)
|
| 590 |
|
|
|a La Biblioteca no posee el disquete.
|
| 590 |
|
|
|a La Biblioteca no posee el diskette.
|
| 500 |
|
|
|a "Formerly titled: Marketing management: analytic exerices with Lotus 1-2-3."--T.p. verso.
|
| 500 |
|
|
|a "Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
|x Management
|x Data processing.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Data processing.
|
| 650 |
|
0 |
|a Electronic spreadsheets.
|
| 700 |
1 |
|
|a Kotler, Philip.
|t Marketing management.
|