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|a HF5415.13
|b .S34518 1994
|
| 082 |
0 |
0 |
|a 658.8/02
|2 20
|
| 100 |
1 |
|
|a Schnaars, Steven P.
|
| 240 |
1 |
0 |
|a Marketing strategy.
|l Español
|
| 245 |
1 |
0 |
|a Estrategias de marketing :
|b un enfoque orientado al consumidor /
|c Steven P. Schnaars.
|
| 260 |
|
|
|a Madrid :
|b Díaz de Santos,
|c c1994.
|
| 300 |
|
|
|a xiii, 384 p. :
|b ill. ;
|c 22 cm.
|
| 500 |
|
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|a Traducido de: Marketing strategy : a customer driven approach.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Competition.
|