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| LEADER |
00977cam-a2200265---4500 |
| 001 |
990000118060204151 |
| 005 |
20241030105859.0 |
| 008 |
721201s1971----mau------b----000-0-eng-- |
| 010 |
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|a 72170006 //r852
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| 035 |
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|a (OCoLC)000011806
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| 035 |
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|a (udesa)000011806USA01
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| 035 |
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|a (OCoLC)00524611
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| 035 |
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|a (OCoLC)990000118060204151
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| 040 |
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|a DLC
|c DLC
|d U@S
|
| 049 |
|
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|a U@SA
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| 050 |
0 |
0 |
|a HG1616.M3
|b M384 1971
|
| 100 |
1 |
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|a McGuire, Earl E.
|
| 245 |
1 |
0 |
|a Market segmentation :
|b an alternative bank marketing strategy /
|c Earl E. McGuire, Jr.
|
| 260 |
|
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|a Boston :
|b Financial,
|c c1971.
|
| 300 |
|
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|a x, 107 p. ;
|c 23 cm.
|
| 440 |
|
0 |
|a Publication (Financial Publishing Company) ;
|v no. 817.
|
| 500 |
|
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|a "A thesis submitted in partial fulfillment of the requirements for graduation from the Stonier Graduate School of Banking of the American Bankers Association."
|
| 504 |
|
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|a Bibliography: p. 96-105.
|
| 650 |
|
0 |
|a Bank marketing.
|
| 650 |
|
0 |
|a Market segmentation.
|