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|a 93009826
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|a GB94-33754
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|a 30474969
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|a 019507579X (acid-free paper)
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|a (OCoLC)000010970
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|a (udesa)000010970USA01
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|a (OCoLC)990000109700204151
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|a DLC
|c DLC
|d UKM
|d PGC
|d UBA
|d U@S
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| 049 |
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|a U@SA
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0 |
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|a HD41
|b .O85 1994
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| 082 |
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|a 338.6/048
|2 20
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| 100 |
1 |
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|a Oster, Sharon M.
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| 245 |
1 |
0 |
|a Modern competitive analysis /
|c Sharon M. Oster.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b Oxford University Press,
|c c1994.
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| 300 |
|
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|a xii, 411 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 355-389) and index.
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| 505 |
0 |
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|a Competitive environment -- Efficient markets -- Industry analysis -- Understanding the impediments to entry -- Groups within industries -- Competing in global markets -- Inside the organization -- Competing for advantage -- Organizational goals : politics and power in the organization -- Organizational structure and strategic planning -- Corporate diversification -- Vertical linkages -- Mergers, acquisitions, and strategic alliances -- Rivalry -- Understanding rivalry : game theory -- Product positioning and strategic marketing -- Competitive pricing -- Competitive research and development and innovation -- Regulatory issues in strategic planning -- The planning process -- The strategic planning process -- Appendix 1: Some case suggestions -- Appendix 2: Financial ratio analysis -- Appendix 3: Using statistics to determine advantage -- Appendix 4: A discussion of portfolio techniques.
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| 650 |
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0 |
|a Competition.
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| 650 |
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0 |
|a Strategic planning.
|