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|a GB92-45730
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|a 29703850
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|a 0471548367 (alk. paper)
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|a U@SA
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|a HF5415.1
|b .H37 1992
|
| 100 |
1 |
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|a Hartley, Robert F.,
|d 1927-
|
| 245 |
1 |
0 |
|a Marketing mistakes /
|c Robert F. Hartley.
|
| 250 |
|
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|a 5th ed.
|
| 260 |
|
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|a New York :
|b John Wiley,
|c c1992.
|
| 300 |
|
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|a x, 352 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing
|z United States
|v Case studies.
|
| 650 |
|
0 |
|a Marketing
|x Management
|