Mass customization : the new frontier in business competition /

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Detalles Bibliográficos
Autor principal: Pine, B. Joseph
Formato: Libro
Lenguaje:Inglés
Publicado: Boston, Mass. : Harvard Business School Press, c1993.
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050 0 4 |a HD45  |b .P537 1993 
100 1 |a Pine, B. Joseph. 
245 1 0 |a Mass customization :  |b the new frontier in business competition /  |c B. Joseph Pine II ; foreword by Stan Davis. 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c c1993. 
300 |a xxi, 333 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 301-322) and index. 
505 0 |a Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence. 
650 0 |a Technological innovations  |x Management. 
650 0 |a Manufactures  |x Technological innovations  |x Management. 
650 0 |a Service industries  |x Technological innovations  |x Management. 
650 0 |a New products  |x Management. 
650 0 |a Competition. 
650 0 |a Mass production.