The strategy and tactics of pricing : a guide to profitable decision making /
"This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointe...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1995.
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| Edición: | 2nd ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02915pam-a2200337-a-4500 | ||
|---|---|---|---|
| 001 | 990000084170204151 | ||
| 005 | 20241030105755.0 | ||
| 008 | 940331s1995----njua-----b----001-0-eng-- | ||
| 010 | |a 94015812 | ||
| 020 | |a 0136693768 | ||
| 020 | |a 9780136693765 | ||
| 020 | |a 9780136690603 (pbk.) | ||
| 020 | |a 0136690602 (pbk.) | ||
| 035 | |a (OCoLC)000008417 | ||
| 035 | |a (udesa)000008417USA01 | ||
| 035 | |a (OCoLC)30156666 | ||
| 035 | |a (OCoLC)990000084170204151 | ||
| 040 | |a DLC |c DLC |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5416.5 |b .N34 1995 |
| 100 | 1 | |a Nagle, Thomas T., |d 1951- | |
| 245 | 1 | 4 | |a The strategy and tactics of pricing : |b a guide to profitable decision making / |c Thomas T. Nagle, Reed K. Holden. |
| 250 | |a 2nd ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1995. | ||
| 300 | |a xiv, 409 p. : |b il. ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índices. | ||
| 505 | 0 | |a Preface -- 1. Strategic Pricing: The harvest of your profit potential -- 2. Costs: How should they affect pricing decisions? -- 3. Financial Analysis: Market-based pricing for profit -- 4. Customers: Understanding and influencing the purchase decision -- 5. Competition: Managing your market proactively -- 6. Strategy: Integrating the elements of profitable pricing -- 7. Life Cycle Pricing: Adapting strategy in a changing environment -- 8. Customer Negotiation: Pricing in the trenches -- 9. Segmented Pricing: Tactics for separating markets -- 10. Pricing in the Marketing Mix: Developing an integrated strategy -- 11. Competitive Advantages: Establishing foundations for more profitable pricing -- 12. Pricing Psychology: Models of purchase behavior -- 13. Measuring Price Sensitivity: Research techniques to supplement judgment -- 14. The Law and Ethics: Determining the constraints on pricing. | |
| 520 | |a "This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!" "Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy." "A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization."--Descripción del editor. | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 700 | 1 | |a Holden, Reed K. | |