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|a 86136785
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|a 9505060718
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| 035 |
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|a (OCoLC)000008332
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|a (udesa)000008332USA01
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|a (OCoLC)14692737
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|a (OCoLC)990000083320204151
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|a DLC
|c DLC
|d U@S
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| 049 |
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|a U@SA
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| 050 |
0 |
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|a P99
|b .M26 1984
|
| 100 |
1 |
|
|a Magariños de Morentin, Juan Angel.
|
| 245 |
1 |
3 |
|a El mensaje publicitario /
|c Juan A. Magariños de Morentín.
|
| 260 |
|
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|a Buenos Aires :
|b Hachette,
|c [1984]
|
| 300 |
|
|
|a 358 p. :
|b ill. ;
|c 23 cm.
|
| 440 |
|
0 |
|a Colección Hachette universidad.
|p Lengua-lingüística-comunicación
|
| 504 |
|
|
|a Bibliography: p. 339-354.
|
| 650 |
|
0 |
|a Semiotics.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Figures of speech.
|