The emergence and rise of relationship marketing : an empirical investigation that seeks to describe and explore particular aspects of relationship marketing in the international food and wine industries /

Detalles Bibliográficos
Autor principal: Lindgreen, Adam
Formato: Libro
Lenguaje:Inglés
Publicado: [Denmark : s.n.], c2000.
Materias:
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100 1 |a Lindgreen, Adam. 
245 1 4 |a The emergence and rise of relationship marketing :  |b an empirical investigation that seeks to describe and explore particular aspects of relationship marketing in the international food and wine industries /  |c Adam Lindgreen. 
246 3 0 |a Relationship marketing 
260 |a [Denmark :  |b s.n.],  |c c2000. 
300 |a xviii, 335 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references (p. 315-335). 
650 0 |a Relationship marketing  |z Denmark. 
650 0 |a Relationship marketing  |z New Zealand. 
650 0 |a Food industry and trade. 
650 0 |a Agricultural industries. 
650 0 |a Dairy products industry  |z Denmark. 
650 0 |a Pork industry and trade  |z Denmark. 
650 0 |a Hospitality industry  |z Denmark. 
650 0 |a Wine industry  |z New Zealand. 
650 0 |a Customer relations.