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|b spa
|c PL#
|d U@S
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|a U@SA
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| 050 |
|
4 |
|a TX911.3.M3
|b K6818 1997
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| 100 |
1 |
|
|a Kotler, Philip.
|
| 240 |
1 |
0 |
|a Marketing for hospitality and tourism.
|l Español
|
| 245 |
1 |
0 |
|a Mercadotecnia para hotelería y turismo /
|c Philip Kotler, John Bowen, James Makens ; traducción Miguel Ángel Sánchez Carrión ; revisión técnica, Ma. Magdalena Maldonado Avalos.
|
| 260 |
|
|
|a México :
|b Prentice-Hall Hispanoamericana,
|c c1997.
|
| 300 |
|
|
|a xvii, 705 p. :
|b il. ;
|c 26 cm.
|
| 500 |
|
|
|a Traducción de: Marketing for hospitality and tourism.
|
| 650 |
|
0 |
|a Hospitality industry
|x Marketing.
|
| 650 |
|
0 |
|a Tourism
|x Marketing.
|
| 650 |
|
0 |
|a Hotels
|x Marketing.
|
| 700 |
1 |
|
|a Bowen, John
|q (John T.),
|d 1948-
|
| 700 |
1 |
|
|a Makens, James C.
|
| 700 |
1 |
|
|a Sánchez Carrión, Miguel Angel
|e tr.
|