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991117sc199 mx |||| ||||||||| ||spa d |
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|a 9701008944
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| 040 |
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|a OEO
|b spa
|c OEO
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| 092 |
# |
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|c 658.8 S792 6 ej.1
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| 100 |
0 |
# |
|a Stanton, William J.
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| 245 |
1 |
0 |
|a Fundamentos de marketing.
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| 250 |
# |
# |
|a 6. ed.
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| 260 |
# |
# |
|a México :
|b McGraw-Hill Interamericana,
|c c1996.
|
| 300 |
# |
# |
|a xxix, 885 p.
|
| 500 |
# |
# |
|a Bibliografía al final de cada capítulo.
|
| 650 |
0 |
4 |
|a Marketing
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| 650 |
0 |
4 |
|a Comunicación comercial
|
| 650 |
0 |
4 |
|a Estudios de mercado
|
| 650 |
0 |
4 |
|a Comportamiento del consumidor
|
| 650 |
0 |
4 |
|a Marketing internacional
|
| 650 |
0 |
4 |
|a Productos
|
| 650 |
0 |
4 |
|a Publicidad
|
| 700 |
0 |
# |
|a Etzel, Michael J.
|
| 700 |
0 |
# |
|a Walker, Bruce J.
|
| 700 |
0 |
# |
|a Rosas Sánchez, Rosa María,
|e traductor
|
| 866 |
0 |
# |
|a 7 ej.
|
| 907 |
# |
# |
|a MONOGRAF
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| 952 |
# |
# |
|f D
|g $ 50
|k McGraw-Hill
|p OEO54072
|t ej.1
|a OEO
|b OEO
|o 658.8 S792 6 EJ.1
|y IMP
|w 19991117
|
| 952 |
# |
# |
|f D
|g $ 50
|k McGraw-Hill
|p OEO55378
|t ej.2
|a OEO
|b OEO
|o 658.8 S792 6 EJ.2
|y IMP
|w 20010606
|
| 952 |
# |
# |
|f D
|g $ 50
|k McGraw-Hill
|p OEO55379
|t ej.3
|a OEO
|b OEO
|o 658.8 S792 6 EJ.3
|y IMP
|w 20010606
|
| 952 |
# |
# |
|f D
|g $ 50
|k McGraw-Hill
|p OEO55380
|t ej.4
|a OEO
|b OEO
|o 658.8 S792 6 EJ.4
|y IMP
|w 20010606
|
| 952 |
# |
# |
|f D
|g $ 50
|k McGraw-Hill
|p OEO55381
|t ej.5
|a OEO
|b OEO
|o 658.8 S792 6 EJ.5
|y IMP
|w 20010606
|
| 952 |
# |
# |
|f D
|g $ 50
|k McGraw-Hill
|p OEO55382
|t ej.6
|a OEO
|b OEO
|o 658.8 S792 6 EJ.6
|y IMP
|w 20010606
|
| 952 |
# |
# |
|f D
|g $ 50
|k McGraw-Hill
|p OEO55383
|t ej.7
|a OEO
|b OEO
|o 658.8 S792 6 EJ.7
|y IMP
|w 20010606
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| 999 |
# |
# |
|a López
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