Cita APA (7a ed.)

Buskirk, R. H. (1964). Principles of marketing: The management view. Holt, Rinehart and Winston.

Cita Chicago Style (17a ed.)

Buskirk, Richard H. Principles of Marketing: The Management View. New York: Holt, Rinehart and Winston, 1964.

Cita MLA (8a ed.)

Buskirk, Richard H. Principles of Marketing: The Management View. Holt, Rinehart and Winston, 1964.