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| LEADER |
00934nam#a2200325#a#4500 |
| 001 |
OEOCON001972 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
951011s1964 xxu|||| ||||||||| ||eng d |
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
|
| 080 |
# |
# |
|a 658.8=2
|
| 092 |
# |
# |
|c 658.8=2 B979
|
| 100 |
0 |
# |
|a Buskirk, Richard H.
|
| 245 |
1 |
0 |
|a Principles of marketing :
|b the management view.
|
| 260 |
# |
# |
|a New York :
|b Holt, Rinehart and Winston,
|c 1964.
|
| 300 |
# |
# |
|a xxii, 647 p. ;
|c 23 cm.
|
| 500 |
# |
# |
|a Cuestionario al final de cada capítulo
|
| 500 |
# |
# |
|a Bibliografía: p. 602-605
|
| 653 |
# |
# |
|a distribución
|
| 653 |
# |
# |
|a comercialización
|
| 653 |
# |
# |
|a productos
|
| 653 |
# |
# |
|a consumo
|
| 653 |
# |
# |
|a planificación
|
| 653 |
# |
# |
|a promoción
|
| 653 |
# |
# |
|a competencia
|
| 907 |
# |
# |
|a Monograf
|
| 952 |
# |
# |
|f D
|g $ 0,01
|p OEO21250
|t ej.1
|a OEO
|b OEO
|o 658.8=2 B979
|5 2
|y IMP
|w 19951011
|
| 988 |
# |
# |
|a sibunc
|l 1
|k 21.250
|o 1
|m 22793
|
| 989 |
# |
# |
|a oresisb
|
| 999 |
# |
# |
|a López
|