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|a Estrategia competitiva :
|b técnicas para el análisis de los sectores industriales y de la competencia /
|c Michael E. Porter.
|
| 250 |
# |
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|a ed. rev., 38a. reimp.
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| 260 |
# |
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|a México, D. F. :
|b Grupo editorial patria,
|c 2008.
|
| 300 |
# |
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|a 389 p. ;
|c 23 cm.
|
| 504 |
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|a Bibliografía: p. 385-389.
|
| 020 |
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|a 9682611849
|
| 100 |
1 |
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|a Porter, Michael E.
|
| 700 |
1 |
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|a Rosas Sánchez, María Elena,
|e tr.
|4 trl
|
| 080 |
# |
# |
|a 65.01
|
| 650 |
# |
7 |
|a Management.
|2 inist
|
| 650 |
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7 |
|a Marketing.
|2 inist
|
| 650 |
# |
7 |
|a Competition.
|2 inist
|
| 650 |
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7 |
|a Gestión.
|2 inist
|
| 650 |
# |
7 |
|a Mercadotecnia.
|2 inist
|
| 650 |
# |
7 |
|a Competición.
|2 inist
|
| 041 |
1 |
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|a spa
|h eng
|
| 040 |
# |
# |
|a arbccab
|b spa
|
| 500 |
# |
# |
|a Título original: Competitive strategy. Techniques for analyzing industries and competitors.
|
| 500 |
# |
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|a Traducido por: María Elena Rosas Sánchez.
|
| 500 |
# |
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|a Incluye índice.
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| 856 |
4 |
1 |
|u http://campi.cab.cnea.gov.ar/tocs/20669.pdf
|3 Indice
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| 942 |
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|c BK
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| 952 |
# |
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|2 udc
|a ARBCCAB
|b ARBCCAB
|d 20090206
|i 20669
|o 65.01 P833e
|p 20669
|t 1
|y BK
|