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190310s1993 xxu|||||||||||||| ||eng d |
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|a AR-SmUSM
|b spa
|c AR-SmUSM
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0 |
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|a 658.891
|b P892 1993
|2 22
|
| 100 |
1 |
0 |
|a Poynter, James M.
|9 69588
|
| 245 |
1 |
0 |
|a Tour design, marketing and management /
|c James M. Poynter.
|
| 260 |
|
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|a New Jersey :
|b Prentice Hall,
|c 1993.
|
| 300 |
|
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|a xxii, 357 p. ;
|c 24 cm.
|
| 505 |
0 |
|
|a 1. The tour operator - tour manager relationship. -- 2. Costing and pricing a tour. -- 3. One-day domestic tours. -- 4. Tour marketing. -- 5. Established tour operator's initial tour development. -- 6. Itinerary development. -- 7. Pre-tour management and processing considerations. -- 8. Tour manuals. -- 9. Tour buses and bus drivers. -- 10. Tour vendors. -- 11. Tip management. -- 12. Multi-day, multi-destination international air tours. -- 13. The vendor booking process. -- 14. Client reservations. -- 15. Post-tour management. -- 16. The financial / accounting aspects of the tour business. -- 17. Professionalism.
|
| 595 |
|
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|d 1865
|e 19/03/2009
|f 3930 EYN
|
| 650 |
|
7 |
|a Marketing
|2 unesco
|9 10242
|
| 650 |
|
7 |
|a Turismo
|2 unesco
|9 15906
|
| 650 |
|
7 |
|a Administración.
|2 unesco
|9 3137
|
| 942 |
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|o 658.891 P892 1993
|p D3930
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