Cita APA (7a ed.)

Dyché, J. (2002). The CRM handbook: A business guide to customer relationship management. Addison-Wesley.

Cita Chicago Style (17a ed.)

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Wilmington: Addison-Wesley, 2002.

Cita MLA (8a ed.)

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, 2002.