Direct selling channells /

Detalles Bibliográficos
Autor principal: Rosenbloom, Bert
Formato: Libro
Lenguaje:Español
Publicado: New York : Haworth Press, 1992.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |a Rosenbloom, Bert  |9 15475 
245 1 0 |a Direct selling channells /  |c Bert Rosenbloom. 
260 |a New York :  |b Haworth Press,   |c 1992. 
300 |a 117 p. :  |b gráfs. 
504 |a Incluye referencias bibliograficas 
505 0 |a Direct selling channels: an appraisal of key strategic issues -- Consumer responses to direct selling: love, hate... buy? -- Motivation to become a direct salesperson and its relatioship with work outcomes -- The role of personal selling in direct sales organizations -- Sexrole self concept and direct sales success in minority saleswomen -- Direct selling: a miltinational strategy -- Current status and future directions for research on direct sellling channnels --t 
650 0 |a MARKETING  |9 20 
650 4 |a COMERCIALIZACION  |9 19 
650 4 |9 259  |a CONSUMIDORES 
650 4 |a COMPORTAMIENTO DEL CONSUMIDOR  |9 305 
650 4 |9 406  |a VENTAS 
650 4 |a Venta directa  |9 10863 
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