Marketing theory : evolution and evaluation
Guardado en:
Autor principal: | |
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Otros Autores: | , |
Formato: | Libro |
Lenguaje: | Inglés |
Publicado: |
New York:
Wiley & Sons,
1998
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Materias: | |
Aporte de: | Registro referencial: Solicitar el recurso aquí |
LEADER | 00608cam a22002174a 4500 | ||
---|---|---|---|
003 | UCESARGENTINA | ||
008 | t1998 xxu||||| |||| 00| 0 eng d | ||
020 | |a 0471635278 | ||
040 | |a UCES | ||
041 | 0 | |a eng | |
100 | 0 | |a Sheth, Jagdish |9 20770 | |
245 | 1 | 0 | |a Marketing theory : evolution and evaluation |c Jagdish Sheth |
260 | |a New York: |b Wiley & Sons, |c 1998 | ||
300 | |a 231 páginas tbls. |b Impreso | ||
650 | 0 | |a MARKETING |9 20 | |
650 | 4 | |a TEORIA |9 392 | |
650 | 4 | |a MARKETING-HISTORIA |9 20703 | |
700 | 0 | |a Gardner, David M. |9 20771 | |
700 | 0 | |a Garret, Denis E. |9 20772 | |
942 | |c LIB | ||
999 | |c 10044 |d 10044 |