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PT6088 |
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AR-LpoUNG |
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191001s1999||||xxu|||||||||||||||||eng d |
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|a AR-LpoUNG
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|e aacr
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|a eng
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| 044 |
|
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|a xxu
|
| 082 |
0 |
|
|a 359.1 228adv
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| 245 |
1 |
0 |
|a How to be a top-notch adversiting manager
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| 300 |
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|a p. 281-294 :
|b tbls., gráfs., mapas
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| 650 |
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4 |
|a COMERCIALIZACION
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| 650 |
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4 |
|a COMPETENCIA
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| 650 |
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4 |
|a COMPETITIVIDAD
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| 650 |
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4 |
|a MERCADO
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| 650 |
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4 |
|a MONOPOLIOS
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| 650 |
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4 |
|a PUBLICIDAD
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| 773 |
0 |
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|t Advertising & promotion management : a manager's guide to theory & practice
|d Malabar : Krieger ,1999
|o 00009854
|x 0894642833
|
| 773 |
1 |
|
|0 14021
|9 22375
|a Quelch, John A.
|b 1ª edición
|d Malabar : Krieger, 1987.
|o 00009855
|t Advertising & promotion management :
|w (AR-LpoUNG)PT6085
|z 0894642383
|
| 773 |
1 |
|
|0 14021
|9 22376
|a Quelch, John A.
|b 1ª edición
|d Malabar : Krieger, 1987.
|o 00009856
|t Advertising & promotion management :
|w (AR-LpoUNG)PT6085
|z 0894642383
|
| 905 |
|
|
|a 6088
|
| 942 |
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|c ALIB
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