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|a Kotler, Philip
|9 5269
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|a Mercadotecnia /
|c Philip Kotler ; traducción, José Manuel Salazar ; revisión técnica, Clotilde Hernández Garnica.
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| 250 |
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|a 3a ed.
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| 260 |
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|a México :
|b Prentice-Hall,
|c 1989.
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| 300 |
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|a 745 p. :
|b il. ;
|c 25 cm.
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| 500 |
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|a Incluye índice.
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| 700 |
1 |
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|9 17919
|a Salazar, José Manuel
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| 700 |
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|9 17920
|a Hernández Garnica, Clotilde
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| 942 |
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