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|c WAA
|a WAA
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041 |
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|a spa
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100 |
1 |
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|a Zikmund, William G.
|9 22617
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245 |
1 |
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|a Investigación de mercados /
|c William G. Zikmund ; traducción, Miguel Ángel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica, Marcela Benassini Félix.
|
250 |
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|a 6a ed.
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260 |
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|a México :
|b Prentice Hall,
|c 1998.
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300 |
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|a 739 p. :
|b láminas ;
|c 25 cm.
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500 |
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|a Incluye índice.
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650 |
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4 |
|a Marketing
|9 3092
|
700 |
1 |
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|a Sánchez Carrión, Miguel Ángel
|9 22618
|
700 |
1 |
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|9 22619
|a Verania de Parres Cárdenas, Concepción
|
700 |
1 |
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|9 22578
|a Benassini Félix, Marcela
|
942 |
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|2 CDU
|c LIBRO
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|d 16650
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