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|c WAA
|a WAA
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| 041 |
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|a spa
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| 100 |
1 |
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|a Zikmund, William G.
|9 22617
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| 245 |
1 |
0 |
|a Investigación de mercados /
|c William G. Zikmund ; traducción, Miguel Ángel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica, Marcela Benassini Félix.
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| 250 |
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|a 6a ed.
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| 260 |
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|a México :
|b Prentice Hall,
|c 1998.
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| 300 |
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|a 739 p. :
|b láminas ;
|c 25 cm.
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| 500 |
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|a Incluye índice.
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| 650 |
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4 |
|a Marketing
|9 3092
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| 700 |
1 |
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|a Sánchez Carrión, Miguel Ángel
|9 22618
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| 700 |
1 |
|
|9 22619
|a Verania de Parres Cárdenas, Concepción
|
| 700 |
1 |
|
|9 22578
|a Benassini Félix, Marcela
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| 942 |
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|2 CDU
|c LIBRO
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|c 16650
|d 16650
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