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|a 9781405134275
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| 040 |
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|a WAA
|c WAA
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| 041 |
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|a spa
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| 100 |
1 |
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|9 9188
|a McPhail, Thomas L.
|
| 245 |
1 |
0 |
|a Global communication :
|b theories, stakeholders, and trends /
|c Thomas L. McPhail
|
| 250 |
|
|
|a 2nd. ed.
|
| 260 |
3 |
0 |
|a Malden :
|b Blackwell,
|c 2006
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| 300 |
|
|
|a 357 p. ;
|c 23 cm.
|
| 505 |
|
|
|a 1. Global communication -- 2. Development research traditions and global communication -- 3. American multimedia giants -- 4. Non-US stakeholders of global communications systems -- 5. Global issues, music, and MTV -- 6. CNN international: role, impact, and global competitors -- 7. The roles of global news agencies -- 8. Media in the middle east and North Africa, by Ralph Berenger -- 9. The role of global advertising -- 10. The message: the role of international organizations -- 11. The medium: global technologies and organizations -- 12. The internet: the new frontier -- 13. Summary and conclusions.
|
| 650 |
|
4 |
|9 2670
|a Prensa
|
| 650 |
|
4 |
|a Periodismo
|9 2663
|
| 650 |
|
4 |
|a Sociología de la comunicación
|9 1
|
| 650 |
|
4 |
|a Globalización
|9 3367
|
| 650 |
|
4 |
|a Comunicación
|9 2532
|
| 650 |
|
4 |
|a Comunicación de masas
|9 2533
|
| 942 |
|
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|2 CDU
|c LIBRO
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| 952 |
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|b 09
|d 2018-10-29
|l 0
|o 316.77 M4599
|p 10-06536
|r 2018-10-29
|w 2018-10-29
|y LIBRO
|