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00629nam a2200217 4500 |
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031511 |
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arbauncb |
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150429s2002 mx g 000 0 spa d |
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20171018140008.0 |
040 |
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|a AR-BaUNCB
|c AR-BaUNCB
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245 |
1 |
0 |
|a Administración de la mercadotecnia /
|c Michael R. Czinkota y Masaaki Kotabe.
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250 |
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|a 2a ed.
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260 |
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|a México :
|b Thomson,
|b Learning,
|c 2002
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300 |
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|a 600 p.
|c 27 cm
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020 |
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|a 9706860452
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100 |
1 |
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|a Czinkota, Michael R.
|
700 |
1 |
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|a Kotabe, Masaaki
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082 |
0 |
4 |
|a 658.83
|
650 |
|
7 |
|a Administración de empresas
|2 mpirdes
|
650 |
|
7 |
|a Comercialización
|2 mpirdes
|
999 |
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|c 31406
|d 31406
|