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|a Aaker, David A.
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1 |
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|a Liderazgo de marca /
|c David A. Aaker, Erich Joachimsthaler ; versión española de : Roberto M. Alvarez del Blanco, Valentí Camps Fons
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| 250 |
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|a 1a. ed..
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| 260 |
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|a Buenos Aires :
|b Planeta :
|b Deusto,
|c 2006
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| 300 |
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|a 355 p. -- (Líderes del management. Marketing)
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| 650 |
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|a liderazgo
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|a mercadeo
|x investigaciones
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| 650 |
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7 |
|a promocion de ventas
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| 650 |
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|a publicidad comercial
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| 700 |
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0 |
|a Joachimsthaler, Erich
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| 942 |
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|c LB
|2 cdu
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| 945 |
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|d 2010-08-19
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