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|a Malhotra, Naresh K.
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| 245 |
1 |
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|a Investigación de mercados :
|b un enfoque aplicado /
|c Naresh K. Malhotra ; traducción : José Francisco Javier Dávila, Magda Elizabeth Treviño Rosales
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| 250 |
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|a 4a. ed..
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| 260 |
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|a México;
|a Argentina :
|b Pearson Educación,
|c 2004
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| 300 |
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|a 713 p.
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| 650 |
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|a marketing
|2 LEMB
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| 650 |
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|a mercados
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| 650 |
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|a mercados
|x investigaciones
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| 650 |
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|a tecnicas de investigacion
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| 942 |
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|c LB
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| 945 |
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|a Lryt
|d 2010-08-19
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