Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing and reporting Customer satisfaction. Measurement programs /

por Vavra, Terry G.
Publicado 1997

Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs /

por Vavra, Terry G.
Publicado 1997

Aftermarketing : cómo conservar clientes de por vida mediante el marketing de relaciones /

por Vavra, Terry G.
Publicado 1994