Autor
Albrecht, Karl
5
Kotler, Philip
5
Peters, Tom
5
Joseph Pine, B
4
Gilmore, James H
3
Hassan, Adriana de
3
Ocaña, Hugo Ricardo
3
Peppers, Don
3
Rico, Rubén Roberto
3
Rogers, Martha
3
American Marketing Association
2
Austin, Nancy
2
Berry, Leonard L.
2
Brennan, Ross
2
Di Tella, Tamara
2
Dolan, Robert J.
2
Frydman, Andrés
2
Harker, Michael
2
Huete, Luis María
2
Juan, José María
2
Koch, Harold Lee
2
McKenna, Regis
2
Merino Sanz, María Jesús
2
Parasuraman, A.
2
Pintado Blanco, Teresa
2
Waterman, Robert H.
2
Zeithaml, Valarie A.
2
Aaker, David A.
1
Alexander, Roy
1
Alvarez de Norales, José Mario
1
Andreu, Wanda Jimena
1
Aprile, Orlando C.
1
Arboleda Arango, Ana María
1
Arias de Hassan, Adriana
1
Armstrong, Gary
1
Armstrong, Gary, 1966-
1
Ayoroa, Jorge
1
Babor, Salomón Jorge
1
Bagley III, Dan S.
1
Baker, Michael
1
Baldwin, Carliss Y
1
Band, William A.
1
Bangs, David H., Jr
1
Beach, Sylvia 1887-1962
1
Beas Ferrero, Antonio Manuel de
1
Beckwith, Harry
1
Belenguer, Diana
1
Beltramino, Florencia
1
Bermejo, Anabel
1
Bermont, Hubert
1
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