Autor
Kotler, Philip
9
Santesmases Mestre, Miguel
5
Kosiak de Gesualdo, Graciela Mabel
4
Sánchez de Dusso, Francisca
4
McCarthy, E. Jerome
2
Armstrong, Gary
1
Bacon, Mark
1
Bowen, John
1
Boyd Jr., Harper W.
1
Braidot, Néstor P.
1
Canfield, Bertrand R.
1
Chetochine, Georges
1
Czinkota, Michael R.
1
Davis, Kenneth R.
1
Doria, Evaristo
1
Escuela para Graduados en Administración de Empresas. Universidad de Stanford
1
Flipo, Jean Paul
1
Heilbrunn, Jeffrey
1
International Center for the Advancement of Management Education
1
Keller, Kevin Lane
1
Kotabe, Masaaki
1
Larréché, Jean-Claude
1
Lumpkin, James R.
1
Madia de Souza, Francisco Alberto
1
Magrath, Allan J.
1
Makens, James
1
Mullins, John W.
1
Oxenfeldt, Alfred R.
1
Paz, María Dolores Reina
1
Pelton, Lou E.
1
Rico, Rubén Roberto
1
Rufín Moreno, Ramón
1
Strutton, David
1
Walker Jr., Orville C.
1