Autor
Czinkota, Michael R.
2
Kotler, Philip
2
Palacio, Enrique A.
2
Ronkainen, Ilkka A.
2
Alet, Josep
1
Anaya Tejero, Julio Juan
1
Armstrong, Gary
1
Bacon, Mark
1
Benassini Félix, Marcela
1
Bloch, Roberto D.
1
Cano Soler, Diego
1
Carranza, Adriana
1
Casares Ripol, Javier
1
Caïazzo, Bernard
1
Coughlan, Anne
1
Cruz Roche, Ignacio
1
Cuesta, Félix
1
Díez de Castro, Enrique Carlos
1
El-Ansary, Adel
1
Gioffre, Daniel
1
González, Daniel Eduardo
1
Grande Esteban, Ildefonso
1
Hernández Garnica, Clotilde
1
Keegan, Warren J.
1
Lumpkin, James R.
1
M. Jasso Hernán D' Borneville, Érika
1
Orlando, Juan José
1
Parkinson, C. Northcote
1
Pelton, Lou E.
1
Pineda Ayala, Leticia Esther
1
Polanco Martín, Sonia
1
Prentice, Esmé Frances
1
Rebollo Arévalo, Alfonso
1
Rodríguez, Santiago
1
Rustomji, M. K.
1
Salazar, José Manuel
1
Stern, Jorge E
1
Stern, Louis W.
1
Stevens, Michael
1
Strutton, David
1
Tena Loeza, Ma. Estela
1
Testorelli, Guillermo Alejandro
1
Vicente, Miguel Angel
1
Vieira, W. E.
1