Autor
Kotler, Philip
7
Etzel, Michael J.
4
Stanton, William J.
4
Walker, Bruce J.
4
McCarthy, E. Jerome
3
Santesmases Mestre, Miguel
3
Armstrong, Gary
2
Guiltinan, Joseph
2
Kosiak de Gesualdo, Graciela Mabel
2
McDaniel, Carl
2
Paul, Gordon W.
2
Sánchez de Dusso, Francisca
2
Albaum, Gerald
1
Albert, Kenneth J.
1
Bangs, David H., Jr
1
Benassini, Marcela
1
Berkowitz, Eric N.
1
Cravens, David W.
1
Cruz Roche, Ignacio
1
Czinkota, Michael R.
1
Cámara Ibáñez, Dionisio
1
Escuela para Graduados en Administración de Empresas. Universidad de Stanford
1
Espejo Callado, Jorge
1
Fischer de la Vega, Laura
1
Hair, Joseph F., Jr
1
Han, Joseph F.
1
Hartley, Steven W.
1
International Center for the Advancement of Management Education
1
Kerin, Roger A.
1
Kotabe, Masaaki
1
Lamb, Charles W.
1
Lamb, Charles W., Jr
1
Leppard, John W.
1
Madden, Thomas J.
1
McDonald, Malcom H. B.
1
Montgomery, David B.
1
Mouton, Dominique
1
Oxenfeldt, Alfred R.
1
Rouzet, Emmanuelle
1
Rudelius, William
1
Ryan, William T.
1
Seguin, Gérard
1
Urban, Glen L.
1
Westing, J. H.
1