Autor
Etzel, Michael J.
4
Stanton, William J.
4
Walker, Bruce J.
4
Czinkota, Michael R.
3
Ronkainen, Ilkka A.
2
Bateson, John E.G
1
Bernhardt, Kenneth L.
1
D'Andrea, Guillermo
1
Darymple, Douglas J.
1
Espejo Callado, Jorge
1
Fischer de la Vega, Laura
1
Han, Joseph F.
1
Hoffman, K. Douglas
1
Kinnear, Thomas C.
1
Kotabe, Masaaki
1
Lamb, Charles W.
1
M. Jasso Hernán D' Borneville, Érika
1
McDaniel, Carl
1
Parsons, Leonard J.
1
Quelch, John A.
1
Tena Loeza, Ma. Estela
1