Autor
American Marketing Association
8
Kotler, Philip
5
Braidot, Néstor P.
3
Frydman, Andrés
2
Trout, Jack
2
Aaker, David A.
1
Armstrong, Gary
1
Arnold, David
1
Arzuaga, Gonzalo
1
Ascher, Mario
1
Azugna, Betina
1
Belenguer, Diana
1
Bickerton, Matthew
1
Bickerton, Pauline
1
Bigné Alcañiz, J, Enrique
1
Bonta , Patricio
1
Brookes, Richard
1
Brown, Milton P.
1
Cañadas, Miquel
1
Chetochine, Georges
1
Coli, Daniel
1
Cristol, Steven M.
1
Day, George S.
1
Deighton, John
1
Diez, Javier
1
Diez, Miguel Angel [Director]
1
Dvoskin, Roberto
1
England, Wilbur B.
1
Farber, Mario
1
Ferrell, O. C.
1
Galeazzi, Daniel
1
Gambaro, A.
1
Gil, Facundo
1
Guerra, Silvina
1
Handscombe, Richard
1
Hartline, Michael D.
1
Hisrich, Robert D.
1
Hogarth-Scott, Sandra
1
Howland, Richard H.
1
Jarillo, José C.
1
Jutkins, Ray
1
Kumar, V.
1
Lambin, Jean-Jacques
1
Lauterborn, Robert F.
1
Llaguno Musons, José Ignacio
1
Lucas, George H.
1
Manne, Alan S.
1
Maqueda Lafuente, Javier
1
Marini, Augusto
1
Martínez Echezárraga, Jon I.
1
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