Autor
Peters, Tom
3
Waterman, Robert H.
2
Armstrong, Gary
1
Band, William A.
1
Berry, Leonard L.
1
Brown, Stanley A.
1
Cecchi, Oscar
1
Curry, Adam
1
Curry, Jay
1
Hessan, Diane
1
Kotler, Philip
1
MERCADO
1
McFerrin Peters, Diane
1
Molteni, Raúl
1
Navascués y Gasca, Ricardo de
1
Parasuraman, A.
1
Pau i Cos, Jordi
1
Rosenbluth, Hal F.
1
Sancho Frías, José Amador
1
Tiscornia, Alejandro
1
Villegas, Juan José
1
Walker, Denis
1
Whiteley, Richard
1
Yubero Esteban, Marta
1
Zapiola, Ernesto
1
Zeithaml, Valarie A.
1