New stochastic algorithms for scheduling ads in sponsored search

We introduce a family of algorithms for the selection of ads in sponsored search that intends to increase the variety of choices, while not significantly reducing revenue and maintaining an incentive for advertisers to keep their bids as high as possible. Diversification of ads may be convenient for...

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Detalles Bibliográficos
Autores principales: Feuerstein, E., Martínez-Viademonte, J., Heiber, P.A., Baeza-Yates, R.
Formato: CONF
Materias:
Commerce
Image retrieval
Click-through rates
Price auctions
Pricing mechanisms
Stochastic algorithms
Economics
Acceso en línea:http://hdl.handle.net/20.500.12110/paper_07695300_v_n_p22_Feuerstein
Aporte de:
Biblioteca Digital - Facultad de Ciencias Exactas y Naturales (UBA) de Universidad de Buenos Aires

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