IDENTITY AND THEATRICALIZATION IN VIEW MASTER, BY EL KUELGUE. A SEMIODISCURSIVE ANALYSIS

This article offers a critical reading of the verbal text of View Master (2020), a song composed by the Argentine band El Kuelgue. To this end, it draws on semiotic theory, particularly the generative trajectory of the content plane formulated by A. J. Greimas, to analyze the deeper levels of meanin...

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Autores principales: Vargas Trujillo, Juan Sebastián, Palacios Ramos, Melyssa Julieth, Mazo Reyes, Andrea Yulieth
Formato: Artículo revista
Lenguaje:Español
Publicado: Universidad Nacional del Nordeste. Facultad de Humanidades 2025
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Acceso en línea:https://revistas.unne.edu.ar/index.php/nea/article/view/8403
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Sumario:This article offers a critical reading of the verbal text of View Master (2020), a song composed by the Argentine band El Kuelgue. To this end, it draws on semiotic theory, particularly the generative trajectory of the content plane formulated by A. J. Greimas, to analyze the deeper levels of meaning in texts and discourses, articulated through figurativity, narrativity, and axiology. In addition, linguistic approaches such as enunciation theory, along with the examination of rhetorical figures, symbols, and textual imagery, are brought into consideration. This analysis reveals the persistence of a core meaning within the object of study, which can be bifurcated into two overarching categories: discursive identity and theatricality. The textual elements configure the distinctive features of the enunciative voice and establish its discursive identity. Theatricality, in turn, refers to the scenic figures that permeate the text and connote a mise-en-scène imbued with specific value judgments. Thus, it is shown that the verbal text of View Master carries a meaning that challenges social norms, intersubjective identities, and, ultimately, the modus vivendi of postmodernity.