Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix
This article provides a historical-sociological analysis of the theoretical development of the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix in the light of the rise of the enterprise rationality known as neoliberalism and the rise of post-Fordist capitalism. The SWOT matrix was cre...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE
2024
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/rfce/article/view/7573 |
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| Sumario: | This article provides a historical-sociological analysis of the theoretical development of the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix in the light of the rise of the enterprise rationality known as neoliberalism and the rise of post-Fordist capitalism. The SWOT matrix was created in the field of business management in the mid-20th century for the purpose of strategic planning of business projects, products, and activities. Today, this business management tool reflects the predominant logic of contemporary neoliberalism, which focuses on “entreprise strength” and its constant drive to improve performance and outperform competitors. This study, using the genealogical method, seeks to understand the historical transformations of the SWOT matrix and to reflect on the implications of competitive managerial “vigour” as a social value promoted today. |
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