The tourist image of the pampas countryside (Argentina) through official promotion
This article examines tourism promotion strategies implemented by the Buenos Aires province Secretariat of Tourism between the years 2010-2015. We analyze the photographic images -and their descriptions- included in official brochures as part of a strategy to create a diverse, rural and touristic pr...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Artículo publishedVersion Artículo evaluado por pares |
| Lenguaje: | Español |
| Publicado: |
Instituto de Ciencias Antropológicas, Facultad de Filosofía y Letras, UBA
2019
|
| Materias: | |
| Acceso en línea: | https://revistascientificas.filo.uba.ar/index.php/CAS/article/view/5341 https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=cantropo&d=5341_oai |
| Aporte de: |
| Sumario: | This article examines tourism promotion strategies implemented by the Buenos Aires province Secretariat of Tourism between the years 2010-2015. We analyze the photographic images -and their descriptions- included in official brochures as part of a strategy to create a diverse, rural and touristic province. For the analysis of brochures we considered, on the one hand, the quantity and size of photographs, in addition to their composition, resolution and other technical aspects in the construction of the image. On the other hand, the discursive content of brochures. We conclude that photographic images are gaining relevance in the analyzed brochures, while acquiring different functions (to illustrate, singularize, etc.). Likewise, textual and visual images create an idealized rurality of the province of Buenos Aires, based on “clichés” and the reproduction of “myths” that grant relevance to the figure of the gaucho, estancias and certain rural towns. |
|---|