Cambiemos coalition 2015: politics on an electoral level

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Considering contemporary Argentine politics entails, throughout an electoral period, the audiovisual representations field. Therefore, the present study consists of the recognition of the sense given to the signifier material nature integrating the diegesis of Cambiemos indexical spots, whose spread...

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Autor principal: Cicowiez, Mariano
Formato: Artículo revista
Lenguaje:Español
Publicado: Instituto Multidisciplinario de Estudios Sociales Contemporáneos 2020
Materias:
campaña electoral, coalición política, imágenes técnicas, discurso, sujeto enunciador
electoral campaign, political coalition, technical images, speech, subject of the statement
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/estudiosocontemp/article/view/2785
Aporte de:
Estudios Sociales Contemporáneos de Universidad Nacional de Cuyo
id I11-R98article-2785
record_format ojs
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-98
container_title_str Estudios Sociales Contemporáneos
language Español
format Artículo revista
topic campaña electoral, coalición política, imágenes técnicas, discurso, sujeto enunciador
electoral campaign, political coalition, technical images, speech, subject of the statement
spellingShingle campaña electoral, coalición política, imágenes técnicas, discurso, sujeto enunciador
electoral campaign, political coalition, technical images, speech, subject of the statement
Cicowiez, Mariano
Cambiemos coalition 2015: politics on an electoral level
topic_facet campaña electoral, coalición política, imágenes técnicas, discurso, sujeto enunciador
electoral campaign, political coalition, technical images, speech, subject of the statement
author Cicowiez, Mariano
author_facet Cicowiez, Mariano
author_sort Cicowiez, Mariano
title Cambiemos coalition 2015: politics on an electoral level
title_short Cambiemos coalition 2015: politics on an electoral level
title_full Cambiemos coalition 2015: politics on an electoral level
title_fullStr Cambiemos coalition 2015: politics on an electoral level
title_full_unstemmed Cambiemos coalition 2015: politics on an electoral level
title_sort cambiemos coalition 2015: politics on an electoral level
description Considering contemporary Argentine politics entails, throughout an electoral period, the audiovisual representations field. Therefore, the present study consists of the recognition of the sense given to the signifier material nature integrating the diegesis of Cambiemos indexical spots, whose spreading was in the context of the 2015 electoral campaign. Our hermeneutic hypothesis signals that, to the detriment of genuine government proclamations, the coalition supported its spots design rule hiding the opacity of its productions, a rule which orders the narrative structures as discourses. The analysis included the recovery of the films enunciation theory, in order to examine the traces of the impersonal subject and the images constructor. The methodology consisted of an intertextual study of communication pieces officially spread by Cambiemos, selecting an observation in three dimensions: political and civil bodies, objects at the depth of field, and spaces represented and intervened by the technological devices. The importance of this phenomenon is given by the predominance acquired, in 2015, by the proselytising pieces as vehicles for emotional communication.
publisher Instituto Multidisciplinario de Estudios Sociales Contemporáneos
publishDate 2020
url https://revistas.uncu.edu.ar/ojs3/index.php/estudiosocontemp/article/view/2785
work_keys_str_mv AT cicowiezmariano cambiemoscoalition2015politicsonanelectorallevel
AT cicowiezmariano cambiemos2015lapoliticaenunplanoelectoral
first_indexed 2022-06-20T13:34:48Z
last_indexed 2022-06-20T13:34:48Z
bdutipo_str Revistas
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