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| LEADER |
01419cam a22003857a 4500 |
| 001 |
AR-SfUCB00013145 |
| 003 |
AR-SfUCB |
| 005 |
20200814105521.0 |
| 008 |
000920s2011 sp a fr 001 0 spa d |
| 040 |
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|a AR-SfUCB
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| 041 |
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|a spa
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| 044 |
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|a sp
|c ES
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| 080 |
0 |
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|a 659.1
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| 090 |
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|c 659.1
|l L45
|s colección general
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| 245 |
0 |
0 |
|a Lenguaje pubicitario :
|b La seducción permanente /
|c coord.María Victoria Romero ; colab.Kety Betés Rodríguez, Luisa Blanco Rodríguez, Juan de los Angeles.
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| 250 |
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|a 1a. ed. 2°reimp.
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| 260 |
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|a Barcelona :
|b Ariel ,
|c 2011.
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| 300 |
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|a 262p :
|b il. ;
|c 24cm.
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| 650 |
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4 |
|2 unescot
|a PUBLICIDAD
|9 43641
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| 653 |
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|a ESCRITURA PUBLICITARIA
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| 653 |
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|a MENSAJE PUBLICITARIO
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| 653 |
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|a RETORICA
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| 653 |
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|a ETICA PUBLICITARIA
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| 653 |
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|a ESLOGAN
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| 653 |
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|a SINTAXIS PUBLICITARIA
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| 653 |
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|a ENUNCIADOS PUBLICITARIOS
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| 700 |
1 |
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|a Romero, María Victoria,
|e coord
|9 30552
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| 700 |
1 |
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|4 clb
|a Betés Rodríguez, Kety,
|e colab
|9 15052
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| 700 |
1 |
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|4 clb
|a Blanco Rodríguez, Luisa,
|e colab
|9 15200
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| 700 |
1 |
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|4 clb
|a De los Angeles, Juan,
|e colab
|9 18325
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| 942 |
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|c BK
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| 952 |
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|0 0
|1 0
|4 0
|6 6591_L45
|7 0
|9 15987
|a SF
|b SF
|d 2020-08-13
|l 14
|o 659.1 L45
|p SF28108
|r 2020-08-13 00:00:00
|t ej.1
|w 2020-08-13
|y BK
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| 959 |
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|c Creado durante la migración a Koha.
|a norma
|d Nro. acceso original: 00013145
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| 490 |
1 |
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|a Ariel comunicación
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| 999 |
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|c 13145
|d 13145
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