The strategy and tactics of pricing : a guide to growing more profitably /

"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and...

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Detalles Bibliográficos
Autor principal: Nagle, Thomas T., 1951-
Otros Autores: Müller, Georg
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Routledge : Taylor & Francis, 2018.
Edición:6th ed.
Materias:
Pricing.
Marketing > Decision making.
Precios, Estrategias de.
Mercadeo > Toma de decisiones.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés

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