The strategy and tactics of pricing : a guide to growing more profitably /
"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and...
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Routledge : Taylor & Francis,
2018.
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| Edición: | 6th ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Sumario: | "Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--Descripción del editor. |
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| Notas: | 1a ed. publicada por Prentice-Hall, c1987, bajo el título: The strategy and tactics of pricing : a guide to profitable decision making. |
| Descripción Física: | xx, 331 p. : il. ; 25 cm. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9781138737518 1138737518 9781138737501 113873750X |