Marketing communication : principles and practice /
"Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary...
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Autor principal: | |
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Formato: | Libro |
Lenguaje: | Inglés |
Publicado: |
London ; New York :
Routledge,
2002.
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Materias: | |
Aporte de: | Registro referencial: Solicitar el recurso aquí |