Cita APA (7a ed.)

Varey, R. J. (2002). Marketing communication: Principles and practice. Routledge.

Cita Chicago Style (17a ed.)

Varey, Richard J. Marketing Communication: Principles and Practice. London ; New York: Routledge, 2002.

Cita MLA (8a ed.)

Varey, Richard J. Marketing Communication: Principles and Practice. Routledge, 2002.