Developing an integrated marketing plan /
"A guidebook to the entire process from beginning to end, "Developing an integrated marketing plan" introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be u...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
[San Diego, CA] :
Cognella Academic Publishing,
c2017.
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| Edición: | 1st ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |