Free : the future of a radical price /
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Hyperion,
c2009.
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| Edición: | 1st ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- What's free?
- Free 101 : a short course on a most misunderstood word
- The history of "free" : zero, lunch and the enemies of capitalism
- The psychology of free : it feels good. Too good?
- Too cheap to matter : when something halves in price each year, zero is inevitable
- "Information wants to be free" : the history of a phrase that defined the digital age
- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months
- De-monitization : Google and the birth of a 21st century economic model
- The new media models : free media is nothing new. What is new is the expansion of that model to everything else
- How big is the free economy? : There's more to it than just dollars and cents
- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control
- Econ 000 : how a century-old joke became the law of digital economics
- "You get what you pay for" : and other doubts about free
- Non-monetary economies : where money doesn't rule, what does?
- Free world : China and Brazil are the frontiers of free. What can we learn from them?
- Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies
- Coda
- Free rules
- The 10 principles of abundance thinking.