The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

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Detalles Bibliográficos
Autor principal: Port, Michael, 1970-
Otros Autores: Marshall, Elizabeth, 1975-
Formato: Electrónico Libro electrónico
Lenguaje:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, c2008.
Materias:
Acceso en línea:https://elibro.net/ereader/ufasta/178272
Aporte de:Registro referencial: Solicitar el recurso aquí
Tabla de Contenidos:
  • From the Old World to the New
  • Typical tactics are out of sync with the market
  • Typical tactics are focused on the wrong person
  • Typical tactics damage relationships and long-term potential
  • Typical tactical harm reputations and create unintended consequences
  • Contrarian primer
  • Pendulum swing.